Sitara " ستارہ "

Branding for a premium indian apparel and fashion brand.

Logomark inspired by the name of the brand itself,

"Sitara" ( ستارہ ) which is a Persian/Urdu word meaning Star.

Logomark with Letterform / Combination Mark.

Logomark consists main element Star ( Sitara ) in the middle and "Sitare" plural of "Sitara" is more commonly used for sparkles and small mirrors put on indian ethnic clothing and apparel that come in different shapes and sizes, the whole logomark is in a shape of a mandala a Indian form of geometric art which is also similar to islamic geometric designs.

The typeface is quite modern and abstract that gives the combination mark a contrast of modern and ancient culture making a balanced combination.

The colors used are as well taken in contrast, the shade of blue is Midnight Blue,

a very good contrast to shade of white, Ceramic white which is pure white basically.